Integrated Marketing Communications (IMC) is an approach to marketing communications (MarCom) that integrates all forms of communications across different marketing channels to create consistent messaging across all brand communication channels and ensure a unified brand experience for customers. It is also known as …Integrated Marketing Communications has emerged as a buzzword in the business community. In fact, an article by Forbes Magazine titled “Marketing Integration: What Every Marketer Wants for Christmas” showed new findings from surveys conducted by web marketing research firms that revealed how the number one concept that both business …Whether you're interested in advertising, video production, graphic design or publishing, our Integrated Marketing Communications (IMC) major has it all. In this program, you will learn every facet of communications, as creating multimedia campaigns with the latest software programs and equipment will be a daily part of your education.

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